What Can I Convey to Automation Supplier Sales and Marketing Folks? - Emerson Automation Experts

What Can I Convey to Automation Supplier Sales and Marketing Folks?

I have the honor and privilege of presenting a keynote at the 2008 ISA Marketing & Sales Summit in September in Cleveland, Ohio. My presentation will be around social media, also known as Web 2.0.

Now, unless you are a sales- or marketing-person with one of the automation suppliers or with an agency who serves them, this probably isn’t a conference for you. If you are, by all means, come! The summit is about sharing marketing practices to help us do a better job of providing automation professionals with the products, services and information they need to better do their jobs.

I know that like lawyers, marketers have been on the receiving end of pointed humor, like this classic Dilbert cartoon (I was hoping I could embed the cartoon in this post but their non-commercial use terms don’t seem to allow this… which reminds me of another Dilbert classic.)

Pointed-humor aside and in the spirit of listening and improvement, what would you have me convey to those attending the Marketing & Sales summit:

What are we doing that we should stop doing?

What are we not doing that we should be doing?

What else?

A clear change from traditional marketing to the world of social media is the shift from monolog to dialog. In this spirit, I invite your thoughts as comments to this post.

If you prefer to keep these thoughts confidential, send me an email, call me (+1 512.992.7641), Skype me or send me a Twitter direct message. I know there are even more social media ways to connect on this topic, but one of these should work.

Thanks in advance for your thoughts.

Posted Friday, May 30th, 2008 under Education.


  1. John Graff says:

    Hi Jim, hope things are going well.
    Obviously a lot of us see the incredible potential of tapping into the community. I think an issue in the B2B space is that many companies create an internal atmosphere that everything they do or use is considered a “trade secret” and thus their employees are reluctant to participate in discussions and sharing. Where consumers may be happy to blog, discuss or review their latest cell phone/car/etc. the business world is sometimes reluctant to discuss or even acknowledge what products/technologies they use. A potential topic for your presentation would be what can B2B marketers do to address this and possibly help our customers see the value of having their employees participate in open, community discussions.

  2. John, Thanks for your great thoughts! You are absolutely right that the company culture will play a huge part in the openness of the dialog B2B companies may be willing to have through various social media channels.
    You’ve given me food for thought for the presentation… I really appreciate it!
    Take it easy, Jim

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