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Process Engineering of Nanotechnology, Part 2

Posted in Nanotechnology on Tuesday, February 11th, 2014. One comment so far
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Robert Ferris continues his nanotechnology series with a look at communicating the benefits. Introduction to Marketing of Nanotechnology. While nanotechnology-enabled products can deliver value, many products fail to succeed in the market. A lot of times, these failures can be avoided through better marketing. Here we discuss a common pitfall in the marketing of nanotechnology […]