New technologies that are truly different often depend on a “killer app” to convince users to take the leap. For the Internet early on, it was email. Suddenly being able to communicate near instantaneously in writing provided visible value people could latch on to, and the rest is history. For industrial users, digital transformation has been similar. How and why it has been adopted in many locations is the topic of Emerson’s Marcelo Carugo’s article in the October issue of Control.