What Can I Convey to Automation Supplier Sales and Marketing Folks?

by | May 30, 2008 | Services, Consulting & Training | 0 comments

I have the honor and privilege of presenting a keynote at the 2008 ISA Marketing & Sales Summit in September in Cleveland, Ohio. My presentation will be around social media, also known as Web 2.0.

Now, unless you are a sales- or marketing-person with one of the automation suppliers or with an agency who serves them, this probably isn’t a conference for you. If you are, by all means, come! The summit is about sharing marketing practices to help us do a better job of providing automation professionals with the products, services and information they need to better do their jobs.

I know that like lawyers, marketers have been on the receiving end of pointed humor, like this classic Dilbert cartoon (I was hoping I could embed the cartoon in this post but their non-commercial use terms don’t seem to allow this… which reminds me of another Dilbert classic.)

Pointed-humor aside and in the spirit of listening and improvement, what would you have me convey to those attending the Marketing & Sales summit:

What are we doing that we should stop doing?

What are we not doing that we should be doing?

What else?

A clear change from traditional marketing to the world of social media is the shift from monolog to dialog. In this spirit, I invite your thoughts as comments to this post.

If you prefer to keep these thoughts confidential, send me an email, call me (+1 512.992.7641), Skype me or send me a Twitter direct message. I know there are even more social media ways to connect on this topic, but one of these should work.

Thanks in advance for your thoughts.

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