12 Questions with Product Marketing Manager – Paul Kondratyev

by | May 20, 2022 | People & Culture

Deidrea Niece

Social Media & Digital Communications

Paul Kondratyev – Product Marketing Manager at Emerson

To finish up our Engineers in Leadership blog series, I spoke with Paul about his time in the program and work at Emerson. Like the others in his cohort, he is based in Florham Park, New Jersey, and has been an integral part of the projects he has been assigned.

Read the full blog to learn more about Paul, his work as a Product Marketing Manager, and his fondness for Spanish culture.

 

How long have you worked at Emerson?

I’ve worked at Emerson for over two years. I started with the company in January 2020.

 

Where did you grow up and where are you based now?

I’m from Moscow, Russia. I was born and lived there until September 2009. My family then moved to Boston, Massachusetts when I was 13. I’ve moved around quite a bit for school and work but I’m currently in Florham Park, New Jersey.

 

What brought you to the company?

Emerson was introduced to me by a recruiter from the Engineers in Leadership program.

The opportunity to gain international experience within my first two years out of college is definitely what sparked my interest in the program. I also have known for a while that I like working with people and leading teams. I knew that Emerson would allow me to explore those interests and develop my skills.

 

The Emerson Engineers in Leadership Program is a two-year rotational program for undergraduate engineers to gain experience in a range of functional roles and assignments, including engineering, product development, supply chain, operations, and sales and marketing.

 

What was your experience like in the Engineering in Leadership program?

The most positive impact the program has had on me is the opportunity to explore different functions within the organization. After graduating from Georgia Tech, I wasn’t sure where I wanted to go when it came time to find a job. While I did not have a passion for any specific discipline or area of engineering, I knew that I enjoyed learning about how things worked. The EIL program enabled me to explore different interests and functions.

I started in a procurement role. This role was a unique challenge for me as I knew very little about the supply chain. Recently I stepped into product marketing – another functional area I never considered in college and a completely different side of the business from procurement.

Both roles were unexpected but very useful for my professional growth. During these rotations, I wanted to learn as much as possible and make an impact. If I had pursued a traditional engineering career path, I would not have gotten the chance to experience the variety of responsibilities that I got to take on during the program. My favorite part of these past two years has been taking on new roles and learning new things.

 

What does your job entail? Can you take us through a day in the life at Emerson?

I specialize in hydrogen refueling stations as a product marketing manager for the TESCOM™ business. With the movement to decarbonize the way we do things, there are tons of growth opportunities. And one of the best technologies to decarbonize transportation is through using hydrogen as a fuel.

My job is to understand what products TESCOM can develop to serve a specific application while solving customer challenges. Understanding the challenges our customers face, how we can best address those challenges, and identifying other companies in this space.

It’s is a lot of market research and asking the right questions, gathering insights from sales, and then developing business cases for new products.

 

What do you like most about being a Product Marketing Manager?

My favorite aspect of the role is that I get to be a part of the team that develops the business’s strategy. For hydrogen fueling stations, which is one of the main focus areas of the business for TESCOM, I get to be one of the primary voices for the strategy and what our focus should be.

My market research sets the strategy for product development, and I like that. I like having responsibility for my market segment because it is an exciting new space with a lot of growth.

For my first project, I read everything I could find on hydrogen refueling stations. Once I learned more, I began searching for more specific information, such as “what official standards must refueling stations follow?” Combining my findings with insights from customers, I can make an informed prediction about what specific technology and features we can pursue to be a leader in the industry.

 

What do you like most about working at Emerson?

I think Emerson has a pretty good balance of letting folks have enough autonomy to get things done how they see fit, while also supporting and guiding them when they have questions. In my experience, people are more than willing to help you if you ask. But if you are really excited to take the lead on something and make it your own, people are happy to let you take it and run with it. This balance is perfect for me because I like to take charge and be involved.

 

And now some fun ones!

 

What do you like to do in your free time?

I am a huge soccer fan. That’s my biggest passion in life. While I can’t play at the moment (torn ACL) I’m watching soccer and reading books. I also like board games, traveling, and just exploring.

 

Tell us something most people would be surprised to learn about you?

I have a fondness for Spanish-speaking cultures. I studied abroad in Spain for half a year and that’s where I fell in love with the culture, the language, and music.

I think all of this comes from my experience, moving from Russia to the United States and not knowing English that well or the culture. But as time passed I’ve become more “American”. It would be fantastic if I could do the same thing again and immerse myself in another culture, move to a Spanish-speaking country, and become fluent.

 

If you won the lottery what is the first thing you would do?

I would take my winnings in stages. First, I would budget how to spend the money. Pay off loans, invest, buy a house, and make sure I set aside some to travel and do something good for the world.

 

Where’s your favorite place in the world?

Valencia, Spain. It is the one place where I connected to the culture and fell in love with the language. It’s the perfect place for a young person. It’s a city but not too big or expensive. Things are cheaper, with a lot of things to do. There’s the beach, and it’s bike-friendly.

 

What is the best piece of advice you’ve ever been given?

Ask for forgiveness, not permission.

There are times when you just have to do things and put everything else aside. I think this applies a great deal to career decisions. It’s better to act decisively than to ask for permission which could delay actions.

 

To learn more about Paul, connect with him on LinkedIn.

 

Read interviews with others in this series.

 

 

 

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The opinions expressed here are the personal opinions of the authors. Content published here is not read or approved by Emerson before it is posted and does not necessarily represent the views and opinions of Emerson.