Author: Robert Ferris, Ph.D. With the burgeoning selection of nanotechnology-enabled products, we are simultaneously watching the creative destruction process at work. A company's success or failure depend on a number of factors, including market dynamics, technology,...
Robert Ferris continues his nanotechnology series with a look at communicating the benefits. Introduction to Marketing of Nanotechnology. While nanotechnology-enabled products can deliver value, many products fail to succeed in the market. A lot of times, these...
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