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Helping You Innovate with Web 2.0

by | Sep 18, 2007 | Event, Services, Consulting & Training

Jim Cahill

Jim Cahill

Chief Blogger, Social Marketing Leader

I really enjoy getting the chance to present to at the Emerson Exchange. This year, I teamed up with Emerson e-Marketing manager, Deb Franke, to discuss the emergence of Web 2.0 applications and technologies. Deb and I have teamed on many initiatives over the years, including nagivating the path to make the Emerson Process Experts blog a reality.

Our presentation was entitled, Getting the Most Value from the Internet: How New Web 2.0 Tools and Techniques Can Help You Innovate. We have embedded voiceover notes in the presentation and separately in a presentation transcript.

Both sessions of the presentation were very well attended, even surprisingly, the 8 am Thursday morning session. These late-week, early morning sessions can get dicey given the catching up process with friends and acquaintances which have been known (I’m told) to carry on into the wee hours.

The premise of our discussion is that the web has been changing from a one-way monolog (Web 1.0) to dialogs or many-to-many conversations (Web 2.0). We explored two paths, information consumption and information production. From an information consumer standpoint, Deb discussed ways to be more efficient in finding the information you need to be more effective and innovative. The presentation includes short screencasts (no audio) showing how to subscribe to RSS feeds using Google Reader and how to get a jump-start in subscribing to all the automation feeds on my blogroll on the right side area of this page.

I discuss the information production path, discussing ways to un-trap the wisdom that is often locked in our email inboxes and sent items folders. One of the applications described is Del.icio.us, which also has a screencast demo.

In the spirit of contributing to those who could not attend, we’ve captured everything we discussed as well as the questions and answers from both sessions. These are available on an Emerson Exchange Resources page on this blog. We also include participation tips if you’re ready to share your expertise with the world. If you have questions after seeing the presentation and other materials, join the conversation and add a comment.

For those planning to attend next year’s event in Washington D.C., keep me posted on your Web 2.0 experiences, and perhaps we can jointly present.

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The opinions expressed here are the personal opinions of the authors. Content published here is not read or approved by Emerson before it is posted and does not necessarily represent the views and opinions of Emerson.